Our partnership with Relative Marketing gives you the best digital marketing expertise.
Over the last few years, social media, email, SEO and host of other digital marketing tools have completely changed the way brands interact with their customers.
But unlike conventional media, the digital world is constantly evolving. In fact, unless you devote yourself full time to keeping up with all the new developments, it’s easy to lose touch.
Calling on specialist digital marketing skills will make your online budget work much harder. And our partnership with leading digital experts Relative Marketing means you get a team of hugely experienced digital professionals who’ll make every penny count.
Together High-Rise and Relative work on a number of client accounts and our respective expertise combined with our commitment to personal service mean our clients often go on to recommend us to their contacts.
Whether it’s designing and managing your website, attracting and retaining more visitors or generating extra leads, they’ll make sure everything about your digital marketing is aligned to get the best results.
Working out what works
The key to success in digital marketing is finding out what channels deliver the leads you need.
There’s no simple answer – what works for one brand may not deliver the goods for another – so getting it right means knowing who you want to reach, where they can be found, how they prefer to engage with you and what you want them to do as a result.
Once we’ve taken the time to analyse all those factors, we’ll develop a digital marketing plan that harnesses all the channels at your disposal in the most effective way. Here are the top four, which, in our experience, can often have the most dramatic effect on ROI:
Email marketing and automation.
Email is a great channel for capturing customers’ attention, convincing them of your offer and gauging exactly what they’re prepared to pay for it.
Because you know exactly who opened and clicked in your email, it’s also an ideal way to test one message against another, nurture your best customers and refine your targeting even further.
But things go up another level when you introduce automation. Now, you can create a programme of personalised emails that are sent out automatically according to how customers interacted with previous emails, their past buying habits or where they are in the sales cycle at the moment.
We all know people are much more likely to buy if they’re made to feel special and automation does exactly that. Plus, the platform we use is simple and transparent, so you get real time results that tell you exactly how this aspect of your digital marketing campaign is performing.
Searching Engine Optimisation (SEO)
Helping your customers find you online.
SEO is still one of the most cost-effective of all digital marketing channels.
Put simply, it involves matching the content on your website with the words and phrases you know people are searching for online. Get it right and it can result in a steady stream of website traffic and a reliable source of leads.
The Relative digital marketing team uses market leading content development and reporting tools to bring more of the right kind of visitors to your website and move it towards the top of the search rankings in your sector.
At the same time, we’ll show you how to use Pay Per Click (PPC) campaigns to attract additional visitors for even bigger return on investment.
Your online shop window.
Attracting visitors to your website is only half the battle. Once they’ve arrived, you have to make sure you’re giving them the information they’re looking for and a user experience that makes them want to stay.
Creating a successful site starts with understanding those needs and translating them into an appropriate design that anticipates and supports the needs of today’s online customers. Relative’s specialist design team has years of experience in designing, developing and managing websites that do exactly that.
Plus, with more and more people browsing on their phone or tablet, they’ll make sure the experience is just as satisfying for your customers with a fully responsive version of your site for the smaller screen.
Social media is a powerful channel for engaging one-to one with customers, promoting products and services, gathering opinions and raising your brand profile.
But managing your own social presence for maximum engagement and coverage can be time consuming and complicated. Instead, the social media team at Relative will help by planning a social media strategy that’s unique to your brand.
Whether it’s on Facebook and Twitter, or platforms with a B2B focus such as LinkedIn, they’ll help you define your aims and use the right tools and techniques to make your brand visible in the places it’s most likely to be seen by potential customers. In addition, we can add extra impetus to your social media marketing with by creating and managing paid ads that are meticulously targeted and managed for maximum effect.
For more information about Relative Marketing and the services they provide you can view their website here or alternatively give them a call on 01204 493382.