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The Importance of Internal Communications

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When running any organisation or business there are many things you need to consider, but one of the most important is how engaged your people are.

One of the most effective ways that any organisation can do this is through effective internal communications.

What is internal communications?

Internal communications isn’t rocket science. It’s all about making sure people within the company know what is going on – but importantly also how you make them feel involved and listened to. But it’s amazing how often decisions and plans are not communicated effectively.

So what are the benefits that it can provide to your organisation as a whole?

Why internal communications is important?

If you don’t have an internal communications strategy and you’re wondering about why you should invest in one, below, we’ve listed five key reasons as to why internal communications are important.

Keep people informed

The most important part of internal communications is to keep people informed. From upcoming events and initiatives to new employees and the overall health of the business, this all counts towards effective internal communications.

People like to know what’s going on. Getting your internal communications right will make employees feel informed while opening up a level of transparency that shows you care about the people that work for you.

Provide a holistic view of the company

When you think of internal communications, it’s important to think of it as a two-way street, rather than messages being sent from the top down.

If messages are consistently positioned in a top-down format, people will eventually become bored as it creates a ‘them and us’ type of feeling. But, by creating a system where there is two-way communication, asking for the opinions of staff, it will show that everyone’s input matters, creating value and increasing engagement across the board.

Build a culture

By creating a space that connects everyone, regardless of their position within the company, an internal communications strategy will help to build a positive working culture.

This allows people to get to know each other and build good working relationships with one another. This, in turn, helps to promote the core values and mission of the company and gives everyone a goal to work towards because everyone will be made to feel important and connected.

Crisis control

Sometimes things don’t go to plan. This is unavoidable for most organisations, but sometimes crises happen because people aren’t communicated with effectively through good internal communications.

A reputational crisis can be caused by something as simple as a restructure or a merger. If no one knows what’s going on or feel like their views aren’t being listened to it can cause a level of discontent within the workforce, which is where effective internal communications come into play.

By being transparent and keeping everyone informed about what’s happening, it’ll help to keep the situation under control while providing a level of reassurance within the organisation -stopping people’s minds from turning instantly to the worst-case scenario.


Finally, one of, if not the most important element of internal communications is to create feedback, pushback and public debate on issues and ideas.

We have created some really useful tools for organisations including charities and private companies so staff get a chance to discuss what changes mean for them and where strategy is headed.

Feedback can also be given anonymously, allowing people to provide feedback they may not feel comfortable giving face to face. Even negative feedback and criticisms should be welcomed and is helpful as it’s better for you to know what is being said, rather than thinking everything is going more smoothly than it actually is.

It’ll also allow you to see what’s being done right, and what employees enjoy about the company, which you can continue to expand on.

If you’d like to hear more about how we can help you with your internal communications strategy, please don’t hesitate to get in touch, we’d be more than happy to help.


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