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Building Back Better: Transformation in a time of crisis

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The global COVID-19 pandemic has sent shockwaves through society and the economy as the biggest crisis we’ve been through since the second world war.

The arts, charities and social enterprises which High-Rise provides communications support to, are struggling. These bodies contribute to stronger communities, but many have had to furlough staff and are now wondering what the future holds, both for their own entities and the people they support.

But what these organisations do remains so important – arguably more so in current circumstances, when it’s the poorest and most marginalised groups who have been hit hardest by COVID-19. Without concerted action, our social divides are only going to worsen as the economy reels in the aftermath of the virus and we face a new period of recession and austerity.

But there are stories of hope shining through. Manchester United and England striker Marcus Rashford successfully petitioned government to extend free school meals through summer, helping 1.3 million children stay fed in the UK. Pollution levels have dropped and more people are questioning why we prioritise cars over people in our towns and cities. The Secretary of State for Digital, Culture, Media and Sport Oliver Dowden has said he recognises the importance of theatres, musicians and performing arts to our communities.

People power, the fight for governmental and systemic change, and innovation can prevail. As we begin to look ahead to what society and the economy might look like in a future after coronavirus, there’s one question we’re all asking. What can we do to be better than we were before?

fight for a better today tomorrow sign at a gathering

‘Build Back Better’ has become a rallying cry used by organisations, charities and businesses for the meaningful, lasting changes that will ensure a more sustainable, resilient future for people and the planet. But what can Building Back Better look like?

In a series of blogs, we will be speaking to our clients about what they’re doing in their sectors, the challenges they see – and most importantly of all, the hope we must all hold onto. There’s no magic bullet, but we can all do our bit to fight for a better world.


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