In October 2024, we became B Corp certified, after years of providing purposeful communications for businesses and charities that want to make a difference. 

As a B Corp, we’re counted among businesses that are leading a global movement for an inclusive, equitable and regenerative economy. The past year has seen us committing to furthering our impact, taking on new clients in a wide range of industries including healthcare, hospicecare, and professional sports, and continuing our pro bono work.

Achieving B Corp certification was a huge amount of work. We wanted to not just scrape through but really use the B Impact Assessment as a way of looking at every aspect of our business and seeing how we could do even better.

We achieved B Corp with an impressive overall score of 97.9. To put this into context, the median score for ordinary businesses who complete the B Impact assessment is currently 50.9.

One year on, our first annual Impact Report shows how we’ve continued to improve our commitments since becoming a B Corp. It details what we have continued to achieve in our first year as a B Corp and what we’re planning to do by our next recertification in 2027. We’re planning on developing our Government Affairs & Collective Action plan to increase our public affairs offer in order to drive local, regional and national change, as well as our Justice, Equity, Diversity & Inclusion strategy. We will be renewing our focus on obligations including pay transparency, Fair Work and Climate Action.

We also detail what being a B Corp means for our MD, Helen Furnivall, for our team and for the wider community. 

This report holds us accountable for these commitments and we look forward to sharing our progress against them in 2026!

Why B Corp matters 

B Corp and our communications work

Why does a communications agency become a B-Corp? For us there were lots of reasons. It provides a framework that we can measure ourselves against, and make sure we are always improving in every aspect of our business. For our communications work,  one of the most important things being a Certified B Corp brings us is access to a collaborative community that we can learn from and where we can share best practice and insights. 

B Corp and our clients

Our mission is to provide purposeful communications for purposeful organisations. And we want that mission statement to mean something. With B Corp, our clients now have the reassurance of knowing that there is rigour, detail and data behind our mission statement. Becoming a Certified B Corp is not easy. Not only that, we have to recertify every three years and we want to do even better next time round. B Corp means our clients know we are serious about making a difference for people and planet through our work.

B Corp and our team

We are proud that we are trying to make the world a better place! It makes us a nicer place to work and a happy team who feel supported and listened to means we provide a better service for our clients too. 

Our pro-bono commitments

As part our commitment to building stronger communities, we provide a limited amount of pro-bono each work each year to causes which are close to our heart and which might not otherwise benefit from the support we provide.

If you are looking to make a difference for people, planet, or your local community through your work – we’re here to help. Get in touch on 0161 706 1618, email [email protected] or fill in our contact form here.