In October 2024, we became B Corp certified, after years of providing purposeful communications for businesses and charities that want to make a difference.
Proud to be a B Corp
As a B Corp, we’re counted among businesses that are leading a global movement for an inclusive, equitable and regenerative economy. The past year has seen us committing to furthering our impact, taking on new clients in a wide range of industries including healthcare, hospicecare, and professional sports, and continuing our pro bono work.
Achieving B Corp certification was a huge amount of work. We wanted to not just scrape through but really use the B Impact Assessment as a way of looking at every aspect of our business and seeing how we could do even better.
We achieved B Corp with an impressive overall score of 97.9. To put this into context, the median score for ordinary businesses who complete the B Impact assessment is currently 50.9.
Impact Reports
Our B Corp Impact Reports show how we work to improve our commitments year upon year, and detail the goals we set to make sure we are continually growing our impact.
After two years of being a B Corp, our second Impact Report is here. Highlights from the year include becoming a Level 1 Disability Confident Employer and integrating further inclusivity into our job advertisement templates. We also brought in twice yearly JEDI surveys, which will allow us to measure and improve our equity, diversity and inclusion year upon year. We have additionally introduced a variety of new policies and schemes to support our team and wider stakeholders, such as our AI policy and our sabbatical policy.
Looking ahead to Year 3 of being a B Corp, we’ll be continuing to engage and give back to our local community by actively providing pro-bono support and expanding our support in the city-region by becoming a certified Member of the GM Employment Charter.
We’re proud of the impact we have created in our second year of being a B Corp, yet we know that we have plenty to work on as we move towards our Year 3 Audit in 2027.
Find out more about our impact throughout the years by taking a look at our Impact Reports below:
Why B Corp matters
B Corp and our communications work
Why does a communications agency become a B-Corp? For us there were lots of reasons. It provides a framework that we can measure ourselves against, and make sure we are always improving in every aspect of our business. For our communications work, one of the most important things being a Certified B Corp brings us is access to a collaborative community that we can learn from and where we can share best practice and insights.
B Corp and our clients
Our mission is to provide purposeful communications for purposeful organisations. And we want that mission statement to mean something. With B Corp, our clients now have the reassurance of knowing that there is rigour, detail and data behind our mission statement. Becoming a Certified B Corp is not easy. Not only that, we have to recertify every three years and we want to do even better next time round. B Corp means our clients know we are serious about making a difference for people and planet through our work.
B Corp and our team
We are proud that we are trying to make the world a better place! It makes us a nicer place to work and a happy team who feel supported and listened to means we provide a better service for our clients too.
Our pro-bono commitments
As part our commitment to building stronger communities, we provide a limited amount of pro-bono each work each year to causes which are close to our heart and which might not otherwise benefit from the support we provide.
If you are looking to make a difference for people, planet, or your local community through your work – we’re here to help. Get in touch on 0161 706 1618, email [email protected] or fill in our contact form here.