28 August 2018
Securing PR coverage by working with the news agenda
We will provide strategic communications advice based on your company’s specific needs. Services we can offer as part of an integrated communications package of support include:
Supporting our clients to develop communications strategies that support their organisational goals is an important part of our work. For many of our clients, such as the People’s Powerhouse movement, we work as part of their core team, helping to make their communications activity as impactful as possible.
- Communications strategy which supports organisational goals
- Key performance measures and metrics
- Communications capacity building with your in-house teams
- Identifying market opportunities
- Enabling community voices to come through loud and clear
Our public relations and media support is second to none. We won’t just get you column inches, we will make sure you are targeting the right media outlets and journalists to achieve your strategic objectives. From promoting a new product or service to media management in a breaking news situation our experienced team can help.
- Press releases and briefings
- Media and social media monitoring
- Crisis and reputation management
- Media support at events and new launches
- Social media management
- Media training
We will advise you on the best way of reaching your target audiences, including through digital channels where appropriate. We specialise in social value marketing campaigns, putting people and communities at the heart of campaign planning and delivery. Our unique partnership with a Manchester-based media buying agency means we can offer competitive advertising rates.
- Enabling authentic community voices to be heard
- People-centred campaign planning with new and existing target audiences
- Promoting and publicising your event
- Branding and design
- Website design and SEO
- Copywriting and web content
We can help you tell your story visually, through our in-house filming and editing team. We can also support you to create impactful social video content, that your audiences want to watch, share and engage with.
We film in 4K as standard and can also provide time-lapse filming services.
- Social video campaigns
- Time lapse filming
- Scripting and editing
- Corporate videos
Social Value PR & Communications
With clients including ANTZ Group, the People's Powerhouse and Transform Lives we are the communications agency for clients working to deliver social value. Our strategic communications support helps our clients support the development of stronger communities. We care about giving a voice to people who are less often heard.
Our Managing Director Helen Furnivall is part of the People's Powerhouse strategic team and in 2017 we provided support to the first ever People's Powerhouse conference in Doncaster. This was followed later in the year by a high profile report launch at the House of Lords which secured national and regional media coverage.
Support we can provide includes:
- Support with messaging and strategy development
- PR & media support
- Marketing and advertising support
- Video production and design
Communications & PR Support - Charities
We provide communications support to many charities, CICs and social enterprises. We don't offer a one size fits all approach to providing charity communications support– instead we aim to support strategic goals in the most effective way - making recommendations based on our experience and expertise, and allowing for the budget available. Our clients include Citizens Advice, Reach Volunteering and ANTZ Junction.
The support we can provide includes:
- Charity communications audits and strategy development
- PR & media support
- Campaign planning and brand development
- Support with conferences and events
Communications & PR Support - Arts & Entertainment
Working with arts clients including Laid Bare Theatre, Hope Mill Theatre and 53two, we are one of the North West's leading PR agencies for the arts sector. We're particularly interested in telling the story that arts venues and productions play in supporting stronger communities and developing place. Working with our arts clients is an important part of our mission to support the development of stronger communities.
Our support for arts clients includes:
- PR & media support
- Video production
- Digital marketing and social media
- Design & creative
We can offer media training either at your venue of choice, or at our offices in Old Granada Studios in Manchester. To make the media training experience as realistic as possible, and supply a camera operator so that both live and pre-record TV interview scenarios can be practiced. Along with providing advice on what to say, our training covers non-verbal communication.
Media training is a useful business skill, and by improving their confidence your team members will welcome the opportunity to raise your company's profile. Our media training helps ensure that:
- You have three key messages and get the points you need to across in your interview.
- You answer the question, rather than avoid it.
- The toughest questions don't throw you, or make you say something you didn't intend.
