Supporting the People’s Powerhouse’s latest event through social media and videography
At the beginning of April, myself, Emily and Finnbar attended the People’s Powerhouse This is The North 2025 event – this year it was hosted at the Black-E in Liverpool, after supporting them with PR and social media in the run up to the event.
The People’s Powerhouse is a not-for-profit organisation centred around empowering Northerners and calling for positive action and change in the North of England. In their own words, they “bring Northerners together so they can decide what the future of the North should be”, in a move away from the London-centric decision making that often defines politics.
Alongside a great line-up of guests, from local politicians to leading industry experts, the event champions a more hopeful, diverse and inclusive North for all to enjoy. This year’s event was centred around the theme of ‘If more local power is on its way, how do we keep it real?’ and called for Northerns to speak up about their views on how / if we are making progress, and how we can enact real change on a community level.
Throughout the day, we had the opportunity of listening to various fantastic talks, such as a panel discussion titled “How can we work together to create stronger communities?’, where Edna Robinson was joined by Nazir Afzal OBE, Amna Abdullatif, and Jonny Wineberg. It was great to hear an array of insights during the talks, and the audience Q&A’s offered people from within Northern communities the chance to directly talk to these more ‘structurally powered’ people, giving them direct access to raise important questions and share their own experience of being a Northerner.
A big part of the day also involved a number of brilliant workshops that were set up by grassroot organisations from across the North. The Racial Equality Network brought their workshop, ‘Solidarity in the time of crisis’, to This is The North 2025; a thought-provoking workshop that asked imperative questions surrounding how we can truly combat both systematic and locally ingrained racial injustice. Another workshop that I particularly enjoyed was Youth Focus North West’s session titled ‘The Sharing of Power: amplifying young voices’. This workshop was led by two inspiring young women, who presented their own forward-thinking approaches on how the North – and the country as a whole – can integrate the youth into more decision making. Participants got to discuss and debate key issues such as the youth right to vote, and whether universities should be free.
High-Rise Communications provided PR and social media support to the People’s Powerhouse in the run up, during and after the event. I produced a social media strategy that aimed to raise awareness surrounding the event, and to ultimately boost the number of tickets sold. For the People’s Powerhouse social media, I aimed to put out a variety of content that informed the audience of the three main aspects of the event; what the event is, where it is and who will be there. Getting this information across in a digestible, yet fun and eye-catching way was vital to creating engagement and conversation around the upcoming event. Making sure that the content was in-line with the organisation’s already established branding and tone-of-voice was also crucial to gaining the trust of the audience, continuing to build upon their authenticity. I created the content through the graphic design software Canva, where I was able to create a ‘brand kit’ featuring all of the People’s Powerhouse up-to-date branding, such as their colour palette, font, logos and graphics. Doing this gave me the ability to create content quickly, being able to be reactive to any changes that may be made to the event in short-notice, yet still uphold the visual aesthetic of the organisation.
Take a look at the People’s Powerhouse Instagram feed that I curated below, alongside a couple of the posts that I designed in more-depth.
The People’s Powerhouse also requested that a video was made to showcase all of the day’s highlights and capture different voices from the event. The brief outlined that the video would be used across their social media channels and would amplify the work of the People’s Powerhouse to anyone interested in their work. I produced the video by selecting from hours worth of content that we captured on the day, and cutting them down and them together in CapCut. The video incudes clips from interviews that we carried out with guests on the day, alongside clips of the talks, workshops and activities that took place. I made graphics in Canva and brought them over into CapCut to make the video look lively and up-beat and reflecting the atmosphere of the day. By showcasing the highlights of the day in this fun and engaging format, we aim to raise the profile of the event, and draw more attraction for their next one. Take a look at the video here.
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