Why your PR strategy needs a strong brand identity 

Branding is more than just a logo or a tagline – it’s the story of who you are and what you represent.

As PR and media strategists, we know the transformative power of effective branding in communications. It’s the cornerstone of all successful public relations efforts. When done effectively it connects with audiences authentically instead of coming across as stale and overly corporate.  

So why is branding so important?  

To demonstrate this, let’s look at a key brand project we completed with Greater Manchester Youth Network (GMYN).  

Establishing identity and recognition  

Branding is crucial for creating a consistent identity. Your brand should be a true reflection of your values and mission, living and breathing them instead of just having them for show. Consistency in your visual and verbal identity ensures that your audience can easily recognise and connect with you. For example, when we partnered with GMYN for their brand project, we developed guidelines and assets that ensured their story was consistently and accurately represented. Their brand needed to be friendly and accessible whilst still communicating their knowledge and important outreach work, to further build a recognisable presence in their community. 

Building trust and credibility  

People are more likely to engage with reliable and professional brands. Our approach involves working closely with clients to understand their challenges and needs, to provide tailored concepts and advise that fit their budget. 

For GMYN, this meant not only refreshing their visual identity but also ensuring their in-house team could become brand ambassadors and maintain this consistency.  

Differentiating in the market  

In a crowded marketplace, effective branding sets you apart from everyone else. It highlights what makes you unique and why people should choose you – the ‘so what’ factor. For GMYN, we introduced a refreshed colour palette, accessible and user-friendly fonts, and a brand guideline document, making their visual identity unique and memorable.  

Enhancing media relations

A recognisable brand attracts media attention, as journalists are always wanting to cover stories with an insight from well-known and respected organisations. Our expertise in placing the right content in the right place and time ensures that our clients get talked about for all the right reasons. The digital advertising designs and billboard campaigns we executed for GMYN following their brand refresh garnered significant attention, demonstrating the power of a strong identity.  

Brand, with communications in mind. 

At High-Rise, we pride ourselves on communicating a brands story in a way that truly represents who you are. We keep communications in mind across all our brand projects, to ensure they are sustainable across all platforms. Whether it’s a consistent colour palette from print to digital, social media templates that work across channels or a PR campaign – every touchpoint reinforces your unique identity.   

Ready to elevate your brand? Contact us today for strategic communications advice that makes a difference.