Charity business event

Event success at GMYN’s breakfast morning bringing businesses together

We were so pleased to see how successful of our client Greater Manchester Youth Network’s (GMYN) business event was last week. The event celebrated the recent campaign GMYN launched to get more business support for their charity.

GMYN has had an exciting few months as they partnered with JCDecaux’s Community Channel Initiative to launch their city-wide campaign in first for the charity.

The young people the charity support designed and led the campaign from start to finish. A group of young people met frequently to discuss what GMYN means to them, and how they wanted to convey this in the campaign.

There were over 70 people in attendance at the breakfast business event. Many individuals signed up to come along through the QR code and link to the website that the billboards have been showing across the city centre.

It was a great morning to come together with the GMYN staff and young people they support. It was great to hear from the young people about why businesses should support the charity as the most important spokespeople.

There was a great buzz at The Feel Good Club where the business event took place. Businesses and individuals were able to network and talk about further plans to support GMYN, signing pledges to commit to the charity.

The results

After working with GMYN for a year, this campaign has been the majority of the PR and communications work we have supported them with, so it was great to see how successful the event was.

Since the start of the campaign in September, which has been shown across 90 screens in Manchester, we have secured many pieces of regional coverage to boost the campaign and GMYN’s need for more support.

With an audience of over 1.28 million and 15,500 estimated views, the campaign and breakfast event has hugely benefitted from the coverage we have secured. 

Speaking about the success of the business event, High-Rise Account Manager Ben Morling says: “It was great to see the event come to fruition, and how many people attended and engaged with both GMYN and the young people. The campaign has been a long process, but the response and possible new relationships has made it worthwhile!”

Alex Fairweather, CEO and Founder of GMYN, says: “GMYN has never had an opportunity of this size or scale with the potential to have such an impact. We’re grateful for High-Rise’s support throughout this campaign and are excited to continue to work with them on more opportunities in the future.”

To find out about the award-winning campaigns we have supported our clients with, see more here.