St Ann’s Hospice provides across excellent care for those affected by life-limiting illnesses and their loved ones and carers across Greater Manchester.
Through the PR, campaigning, media, internal communications and design support for St Ann’s a fantastic media launch took place to mark the event.
We are working with our new client on their New Hospice Appeal’s media launch. They are raising £2 million for a new hospice building. This will transform the end of life care they currently give to their residents.
This official event organised by us at the Heald Green site was the final push of their fundraising. Their public appeal for £21million will increase the facilities to provide even better care for the patients and their loved ones.
The media launch was organised and ran by us. We invited stakeholders, architects, trustees and patients to attend the event and support the hospice through their connection with it. There was a presentation from the Chief Executive Rachel Macmillan who outlined the plans for the new hospice building.
Coronation Street actor Lee Boardman also spoke about his connection with the hospice. He shared why the event is so close to his heart, with him being the face of phase one of the campaign.
Success from the media launch
We secured some incredible coverage for the hospice which has boosted their support and following. These included Granada Reports where Elaine Wilcox interviewed Lee and his wife Jennifer. They spoke about the significance of supporting St Ann’s after his sister was a patient at the hospice and sadly passed away there. Grandad Reports also attended the event and spoke to patients to understand the vital need for the funds.
We also secured BBC Radio Manchester at the event. They advertised the public appeal to raise more awareness of the campaign. They spoke to members of the hospice and patients to an estimated 473,000 people across Greater Manchester.
We also organised for patients and their families to be interviewed. They were able to talk about their experiences and show what a difference the new building will make to them.
The hospice is hoping this last push to get them to their target can be reached through a public appeal. This media launch will help them achieve this, with us kickstarting more media coverage for them.
We are excited to see how the public will help St Ann’s and inspire more fundraising. This will continue to bring excellent care to all of their patients and their loved ones.
Their Build It Together Appeal expresses how the new hospice is an ‘absolute necessity’, with some services closing if the funds are not raised in time. A link to donate and to see some fundraising ideas is here.
Working with the High Rise team has been a fantastic experience, the team listen to our needs, suggest creative approaches and constantly strive for opportunities to keep our profile high.