CampaignsPublic relations and media

An award-winning PR campaign with purpose

An award-winning PR campaign for Ashgate Hospice 

Challenge – funding strain amidst the pandemic  

Ashgate Hospice provides specialist palliative and end-of-life care to adults and their families across North Derbyshire. Their funding challenges were further exacerbated by the COVID-19 pandemic, with fundraising events cancelled and charity shops closed, the hospice urgently needed increased funding to sustain its crucial services.  

Our Approach – crafting purpose-driven engagement strategy  

Collaborating closely with Ashgate’s communications team, we devised a purpose-driven community engagement campaign aimed at securing funding from the Derby and North Derbyshire Clinical Commissioning Group (CCG).  

Crafting strategic messaging highlighting the hospice’s essential role in the community, we utilized our media networks for multi-channel outreach, securing coverage across national, regional, local, and health sector press.  

This included national ITV News, a visit to the hospice from BBC Radio 4, and the Chief Executive of Ashgate’s impactful interview on BBC 5 Live, which was heard by an MP, leading to a question on hospice funding being raised in the House of Lords.  

We mobilized the local community by encouraging individuals to also take action, including writing to their local MPs in support of Ashgate Hospice and participation in digital fundraising appeals. Collaborating closely with Ashgate’s team, we spearheaded two digital fundraising campaigns that collectively raised over £1 million and expanded the hospice’s supporter database by over 2,0000 individuals.  

Results and Impact – Igniting change through united efforts  

The campaign garnered over 70 pieces of media coverage, generating significant awareness and visibility for Ashgate’s funding. This also extended to the political arena, with a question raised in the House of Lords.  

We were delighted to be recognized for this campaign by winning the 2021 Silver PR Moment Award for campaign of the year, affirming the effectiveness of our approach. 

Through our collaborative fundraising initiatives, we not only surpassed fundraising targets but also secured the necessary funding settlement for Ashgate Hospice, ensuring the continuation of its essential services, at a time when it has never been more important. 

Working closely with their in-house communications team, we provide PR, campaigning, media, internal communications and design support.
 
Our community engagement campaign to secure the hospice the funding it needed won a 2021 Silver PR Moment Award for campaign of the year.
 
 
 
If you would like PR and communications support to gain coverage for your campaign, please don’t hesitate to reach out.
Charity media campaign
Working with the team at High-Rise is always a pleasure and their proactive approach to securing relevant media coverage is evident in the success of this campaign.
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Ashgate Hospicecare
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