The challenge – how to encourage a fresh look at brutalist architecture
Our client, the modernist society, has received some great coverage in Scotland and the design and architecture press for their new book BRAW CONCRETE.
The modernist society is dedicated to celebrating twentieth-century architecture and design, engaging with modernist artwork through publishing, events, exhibitions, and creative collaborations. We work with them to build their profile and raise awareness of their work through purposeful PR efforts.
The new book, co-authored by Peter Halliday and Alan Stewart, focuses on architecture in Glasgow and encourages people to take a fresh look at the city’s brutalist buildings.
BRAW CONCRETE takes readers on a journey from east to west through central Glasgow, offering insights into the creation and significance of mid-century architecture through a collection of photographs and text.
Our approach – positioning a unique perspective
To position BRAW CONCRETE as a unique book capturing often-overlooked architecture, we targeted local and regional press in Glasgow, national media in Scotland, and design and architecture publications across the UK.
Our goal was to maximise the book’s visibility and highlight its unique perspective on Glasgow’s architectural heritage.
Results & impact – appreciation and visibility
We secured print and online coverage. These include some major Scottish publications and platforms such as Glasgow Evening Times, The Herald, The Sunday Post and The Scotsman.
This reach has significantly raised awareness of the modernist society’s work, boosting their profile nationally and potentially increasing subscribers and book sales.
In addition to mainstream media, BRAW CONCRETE was featured in Urban Realm and the Royal Photographic Society Journal, with interviews of Peter and Alan discussing their experience creating the book.
Notably, Urban Realm’s print edition included a three-page spread detailing the authors’ ideas and creative process.
If you would like to speak to High-Rise about how we can raise your business profile and support your strategic objectives, then please reach out.
