PR campaign the modernist society
Public relations and media

Helping celebrate Glasgow’s brutalist buildings

the modernist society

Our client, the modernist society, has received some great coverage in Scotland and the design and architecture press for their new book BRAW CONCRETE.

the modernist society is a creative project dedicated to celebrating twentieth century architecture and design. They engage with modernist artwork through publishing, event, exhibitions and creative collaborations.

We work with them to build their profile and enjoy raising awareness of their work through the purposeful PR that we do for them.

Their newest book is co-authored by Peter Halliday and Alan Stewart. It centres around architecture in Glasgow and encourages people to take a fresh look at the brutalist buildings there.

BRAW CONCRETE takes a journey from east-to-west and through central Glasgow. A collection of photographs and text gives an insight into the creation and significance of mid-century architecture to the city.

What we did

Our aim was to showcase BRAW CONCRETE as a unique book that captures architecture that hasn’t received much attention previously.

We reached out to local and regional Glasgow press, the national media in Scotland, and design and architecture publications throughout the UK.

The results

We secured print and online coverage. These include some major Scottish publications and platforms such as Glasgow Evening TimesThe HeraldThe Sunday Post and The Scotsman

Reaching such a big audience will raise awareness of the Modernist’s work and boost their profile nationally. Hopefully this will lead to an increase in subscribers as well as book sales. 

We also received pieces in Urban Realm and the Royal Photographic Society Journal. These featured interviews with Peter and Alan on their experience of making the book. In Urban Realm’s print edition, BRAW CONCRETE was featured in a three-page spread. This documents the authors’ ideas surrounding their creative project.

If you would like to speak to High-Rise about how we can raise your business profile and support your strategic objectives, then please do reach out.

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