Public relations and media

Digital PR: An 'easy trick' for easyfundraising


High-Rise Communications is a Manchester PR agency, led by experts in charity and social enterprise PR, with clients ranging from purposeful organisations to non-profits.

With millions of us now shopping online, there are ample opportunities for people to earn an extra few quid, which will be welcomed.

It may be tempting to take the money for yourself but have you considered giving it charity? So, instead of you benefiting, you’re helping others and good causes.

If so, there’s a platform just for that: it’s called easyfundraising. Every time you shop with popular brands and supermarkets, that brand or supermarket will donate a percentage of what they make from the sale to a charity you choose – and it costs you nothing.

‘Easy trick’

With this in mind, we went out to the national and regional press with an ‘easy trick’ – a way of raising awareness of how savvy shoppers could help charities.

We also considered big household names, like Asda and Morrisons, and how we could use their popularity to supplement what we wrote.

Our big aim for this campaign was to promote awareness, which was particularly important following news of the closure of AmazonSmile, a similar charity shopping platform.

Coverage in all four nations

We managed to secure more than a dozen pieces and backlinks across all four nations of the United Kingdom: England, Scotland, Wales and Northern Ireland.

Pieces published included those in the Liverpool Echo, Birmingham Mail, Wales Online, Belfast Live and in the Scottish Daily Express. We also had hits on MSN UK.

easyfundraising in the Scottish Daily Express

The coverage led to a spike in supporter and good cause sign-ups for easyfundraising, so it shows what an effective digital PR campaign can do.

High-Rise Communications have had lots of success with digital PR, including gaining backlinks, driving traffic and boosting brand awareness.

Our team of PR professionals can help you come up with an idea which will not only get the attention of journalists but lead to an increase in website visits and sales. Get in touch with the team today.

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