Challenge – Raising awareness for easyfundraising
With millions of people shopping online, there are so many opportunities to donate to charities and causes, amounting in a collection of micro donations that can have an incredible impact. This concept is at the heart of easyfundraising.
The UK’s leading giving platform that allows shoppers to direct a percentage of their purchases from popular brands and supermarkets to a charity or cause of their choice, at no extra cost to them.
Our approach – leveraging popular brands and press
To promote easyfundraising, we devised an ‘easy trick’ campaign aimed at raising awareness among savvy shoppers. We reached out to national and regional press, highlighting how individuals could support charities and causes through their everyday shopping.
By incorporating well-known household names like Asda and Morrisons into our messaging, we aimed to enhance the campaign’s appeal. Our primary goal was to increase awareness, especially in light of the recent closure of AmazonSmile.
Impact – Broad media coverage and increased sign-ups
Our campaign secured more than a dozen media pieces and backlinks across the country. This included coverage in the Liverpool Echo, Birmingham Mail, Wales Online, Belfast Live and in the Scottish Daily Express, as well as on MSN UK.
This widespread coverage resulted in a significant increase in supporter and good cause sign-ups for easyfundraising. This demonstrates the effectiveness of a well-executed digital PR campaign.
At High-Rise Communications, we excel in digital PR, driving traffic, gaining backlinks, and boosting brand awareness. Our team can help you develop campaigns that capture journalists’ attention and lead to increased website visits. Contact us today to learn more.
