Arranging prime time TV and radio coverage for our client GMYN
At High-Rise we have been working to boost Greater Manchester Youth Network’s (GMYN) visibility as a charity and raise awareness of the support it offers to young people who face challenges, including care leavers.
Thanks to our PR support, GMYN is now considered an authority in the youth charity space and the team is being approached by major media outlets looking for interviews and expert insight into the care system.
BBC North West Tonight recently asked if GMYN could take part in a week-long TV feature focusing on foster care. GMYN’s inclusion would seek to highlight the support available to care experienced young people in Greater Manchester by interviewing case studies with lived experience.
The North West Tonight TV piece
One of GMYN’s key missions is to give young people a voice and an audience to influence change and tackle stigmas and stereotypes making the media opportunity a perfect fit.
We facilitated a visit to GMYN to show the difference the charity makes to young people and how funding and support is needed now more than ever. We also arranged on screen interviews with two young people supported by GMYN and a staff member.
Ahead of the filmed interviews we had in-depth conversations with the young people that formed the basis of detailed bios that were then sent to the BBC for background and research purposes.
GMYN’s TV piece was aired on both the lunchtime programme and the evening news. The audio from the interviews was then aired on Radio Manchester the following morning. The coverage directly led to an increase in enquiries and referrals as well as an overwhelmingly positive response from the charity’s supporters and donors.
The coverage received a positive response on social media from GMYN’s supporters
The high-profile feature on prime-time TV resulted in more than 400,000 views while the radio piece reached around 460,000 listeners. The media exposure further increased GMYN’s reach and visibility and the positive coverage enhanced support for the charity and reinforced its mission to give young people a voice.
The coverage also meant GMYN reached a wider audience, elevating the general public’s knowledge of the charity and engaging new supporters. We shared the coverage across GMYN’s social channels and saw high levels of engagements across all platforms, including congratulatory messages and reshares from influential donors.
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