Public relations and media
Effective media relations involves far more than writing a press release, sending it to the press and hoping for the best. It’s about helping you and your organisation to build and nurture long term relationships with media outlets and journalists. This enables you to become a trusted voice and authority in your area of expertise.
Our team of public relations experts includes former journalists with a strong news sense. We encourage our clients to think about the news agenda. This is so they can resonate with the issues of the day.
Purposeful PR for purposeful clients
High-Rise’s public relations and media clients span national and local charities, social movements, technology companies and financial firms. They all have one thing in common – they are all working hard to make a difference and build stronger communities. That’s what inspires us too.
Our local, regional and national media contacts are second to none. As public relations specialists, we have excellent relationships with journalists in the consumer, business and specialist trade and sector press. We combine this with access to a real-time online media database. This ensures that our media contacts are always up-to-date. We aren’t missing any opportunities for you to secure useful interviews and impactful media coverage.
We recognise the changing landscape of public relations, and our team are constantly striving to stay ahead of the curve, to make sure our campaign strategies are as impactful as possible.
A strategy-based public relations approach
Our team have a breadth of experience. Collectively, we possess a wide skillset that combines to ensure your PR campaigns are fully integrated and no stone is left unturned.
Our PR strategy covers all bases, and makes sure you are maximising your impact in the correct channels, via methods such as:
Proactive PR
Drafting and issuing press releases, media statements and briefings. Focused sell-ins and conversations with journalists.
Reactive PR
Responding to the news agenda and tying in relevant current events to your messaging can be a really effective way of raising awareness by jumping onto stories that are already getting a lot of attention.
Digital
We include digital PR as a stream with all our clients. It is not the be all and end all, but it is good to include as can mean content is syndicated across many titles which is useful for search, and it can work well for some target audiences. A successful example of this recently saw over 150 pieces of syndicated coverage for a client.
Thought leadership
We can help build the profiles of your spokespeople by securing opinion pieces, letters to the editor and commentary on breaking news.
If you’re looking to work with a PR agency to get impactful results for your organisation – say hello!