chatGPT: We got the latest AI chatbot upstart to write about its effect on Digital PR

chatGPT has been a hot topic in the news recently. The AI chatbot has already amassed over 1 million users since it launched last week. It is trained to ingest huge amounts of data almost instantly, providing answers to questions or tasks with unprecedented speed. Naturally, chatGPT has sparked a lot of conversation following its launch. People are scrambling to get their heads around how it works and industries exploring how it should be best utilised.

I decided to give it a go, and the results proved to be both interesting and unsettling. To put it to the test, I asked it to write us a blog post telling us itself the effects that it could have on Digital PR. We’ll be breaking this down and reviewing how effective it is and the possible implications soon. For now, here is the blog post it came back with (in less than 10 seconds):

Write me a blog post on the effects of chatGPT on digital PR

The rise of AI-powered technology, such as chatGPT, has revolutionized many industries, including digital PR. chatGPT is short for chat-based Generative Pretrained Transformer. It is a natural language processing tool that uses deep learning algorithms to generate responses to user inputs. This technology has the potential to greatly impact the way that digital PR professionals engage with customers and manage their online reputations.

One of the biggest advantages of chatGPT for digital PR is its ability to handle a high volume of interactions with customers. In the past, digital PR professionals would have to manually respond to each and every customer inquiry. This would be time-consuming and labor-intensive. With chatGPT, however, they can automate many of these interactions. Instantly freeing up time and resources to focus on more strategic tasks.

Another benefit of chatGPT is its ability to provide personalized responses to customer inquiries. Traditional PR software often relies on pre-written responses that may not be tailored to the specific needs of the customer. chatGPT, on the other hand, uses advanced algorithms to generate responses that are tailored to each individual interaction. Therefore making for a more personalized and engaging experience for the customer.

One potential drawback of chatGPT for digital PR, however, is the potential for errors and misunderstandings. chatGPT relies on algorithms to generate responses. So, there is always the possibility that it will generate an inappropriate or inaccurate response. This could damage the reputation of the brand and potentially harm customer relationships. It is important for digital PR professionals to carefully monitor chatGPT interactions. Ensuring that they are providing accurate and helpful information to customers is important.

Overall, chatGPT has the potential to greatly impact the way that digital PR professionals work. It could completely change how we engage with customers and manage their online reputations. There are some potential drawbacks. But, the ability to handle high volumes of interactions and provide personalized responses makes it a valuable tool for digital PR professionals.

For an example of our recent work in Digital PR (that didn’t involve robots), click here.