Media training
Our media training helps ensure that your spokespeople can perform at their best in a media interview. If they are feeling flustered or worried about saying the wrong thing, we can help. Our team includes former journalists, who understand what the media will be looking for.
From our Manchester base, we deliver media training to clients across the UK, include large national retailers, charities, arts organisations, financial firms and more.
Helping your team to master the media
Being able to give a competent media interview is an essential management skill. It is important that your staff get the training they need so that they can get your key messages across.
It makes sense to invest in media training ahead of any major PR launch or campaign where you are hoping for extensive media interest.
Having confident, media trained spokespeople is also invaluable for those times when your organisation unexpectedly comes under the media spotlight. This could be due to a reputational issue – if this is the case, we can also help you with your crisis communications.
Media training that is as realistic as possible
Our tried and trusted media training is usually delivered by one or two members of our experienced media team, together with a camera operator.
Our training covers everything from preparation through to presentation and body language. We train your spokespeople for different types of interviews, including live, pre-recorded, in the studio and outside broadcast.
We offer a half day or full day session for to up to eight people. This ensures that everyone gets enough media practice during the day.
We recently ran an audio event with Managing Director Helen Furnivall and St. Ann’s Hospice’s Head of Marketing and Communications, Gemma Peers. Helen and Gemma discussed the value of media training, and gave some tips for spokespeople so they can prepare themselves for media interviews.
If you’re thinking about media training your team, get in touch!
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