digital pr path financial
Public relations and media

Digital PR success for green financial firm

Path Financial

Our client Path Financial wants to help people with their money as much as they can. 

Path Financial is the first financial advisory firm in the UK set up specifically to tackle the climate crisis. They do this by investing in environmentally focussed, sustainable companies and funds.

What we do

We work closely with Path Financial to promote their ethical financial services across regional and national media.

So, we went out to the press with a story about something that’s rather unknown among the general population: How to claim tax relief from someone else paying into your pension.

You may be well informed about claiming tax relief on money you put into your
retirement pot yourself, but did you know you can do the same if someone else does it

Whether it’s a friend, family member or a colleague, whoever is paying
into your pension, you can claim tax relief on it. If you put in £2,880 in contributions to your pension, you’ll be able to claim £720 in tax relief on it, pushing your total contributions to more than £3,500. And you can do this each year you or someone else pays in, so it can amount to a lot when it comes to you actually retiring.

The results

We crafted an article surrounding this unknown hack knowing it was a useful piece of information that many people would be pleased to know about.

The article also includes comments from Rowan Harding, one of Path Financial’s expert financial advisers, to give the details surrounding boosting your pension in this way.

The piece received great success and has featured in 32 different media stories. The publications include the Daily Star, Daily Mirror and MSN UK, as well as many Reach regional titles.

Most of the coverage secured also included a backlink to the client’s website, helping drive traffic and promoting awareness of what they do.

You can see another recent digital PR success here, where we secured 28 pieces of coverage across national titles.

If you need help with digital PR, then don’t hesitate to get in touch. Our team can bring a campaign to life and help you to secure backlinks.

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