Our client Path Financial are committed to helping people manage their money while addressing the climate crisis. As the first financial advisory firm in the UK focused on investing in environmentally sustainable companies and funds, Path Financial aims to promote ethical financial services and educate the public on financial strategies that benefit both their wallets and the planet.
Challenge – raising awareness of lesser-known financial benefits
Despite the availability of various financial benefits, many people are unaware of how to claim tax relief on pension contributions made by someone else.
This lack of awareness represents a missed opportunity for individuals to maximise their retirement savings.
Our challenge was to raise awareness about this financial strategy and position Path Financial as a knowledgeable and helpful resource in the process.
Our approach – promoting ethical financial services through media outreach
We collaborated closely with Path Financial to promote their services across regional and national media. Recognising the gap in public knowledge about claiming tax relief on third-party pension contributions, we crafted an informative and compelling story that explained how individuals could boost their pension savings significantly.
The article featured insights from Rowan Harding, one of Path Financial’s expert ethical financial advisers, adding credibility and expert advice to the piece.
Results & impact – extensive media coverage and increased awareness
The article was well-received, featuring in 32 different media publications, such as the Daily Star, Daily Mirror, and MSN UK, along with many regional titles.
The coverage not only highlighted the valuable financial hack but also included backlinks to Path Financial’s website, driving traffic and increasing awareness of their services.
Overall, our successful media campaign enhanced Path Financial’s visibility and positioned them as a leader in ethical financial advice.
If you need help with digital PR to generate backlinks, improve website visits, or enhance brand awareness, our team can bring your campaign to life. Don’t hesitate to get in touch.
