It’s not enough anymore to just consider traditional PR, such as newspapers or magazines. Over the past few years, a huge shift has increasingly moved things in a digital direction.
Journalists, therefore, are being recruited to write online stories. The aim of this is that they reach a mass audience on social media and through search engines.
Teams of SEO and trends reporters are now a big part of today’s media world across Reach Plc, Newsquest and JPI Media, to name a few. ITV is a broadcaster which isn’t traditionally seen as an online outlet. But, they also began their search for an SEO writer earlier this year.
With this in mind, we got our thinking caps on for our client, Kingdom Local Authority Support. Securing 28 items of media coverage on one story, we really caught the media’s interest.
Crafting an online media campaign
We took a wider look at fly-tipping and what we could do to help people. Otherwise, they may end up with an unexpected bill because of an unscrupulous removal firm.
We noticed that there wasn’t much being publicised about an important document called a Waste Transfer Note. This is what a household should receive from a removal firm to confirm they have had their goods collected. It will also ensure appropriate measures are being taken to dispose of them safely and responsibly.
If you don’t get one of these and your stuff ends up being fly tipped, not only could you face a fine, but you could also be prosecuted. As well as the person dumping your stuff!
The results
Our piece saw us secure coverage in the Daily Express, Birmingham Live as well as a whole host of other media outlets.
In total, 28 publications ran with the piece, helping to inform the public of what they need if they’re thinking of throwing out. Most of the coverage secured also included a backlink to the client’s website, helping drive traffic and promoting awareness of what they do.
If you need help with digital PR, then don’t hesitate to get in touch. Our team can bring a campaign to life and help you secure backlinks.
